I build the systems behind ambitious businesses.
Websites, software, automation and infrastructure — designed, built and deployed directly by me. No outsourced development, no unnecessary agency layers. Just practical engineering, thoughtful design, and production-ready systems built around what the business actually needs.
I'm a solo developer and technical builder working across web development, software engineering, automation and infrastructure.
My work ranges from bespoke commercial websites to full-stack operational platforms, proprietary software products, automated trading infrastructure, and AI-assisted applications.
I design, build, integrate, deploy, and maintain the systems myself — giving every project a consistent technical direction from the first idea through to production.
Not sure what you need? Start here.
Most new businesses need more than a landing page — a mark, a working site, and the basic paperwork to launch properly. Picked by outcome, not by service name. New to this? See what each feature actually does →
- Logo / brand mark
- Single-page site, built from scratch
- Domain & hosting set up
- Standard policy docs — privacy policy, T&Cs, cookie notice
- Everything in Launch
- Multi-page site (home, services, work, contact)
- Full brand asset kit — logo variants, colours, type
- Merch mockups — mugs, apparel, business cards
- Standard policy docs, tailored to the business
- Everything in Brand
- Custom functionality — bookings, payments, dashboards, integrations
- Automation & workflow tooling behind the scenes
- The same tier behind Elegant Hires' live booking, payment & supplier platform
- Scoped per-project — priced after a build call
Care Plan — ongoing hosting & maintenance
Hosting, security updates, backups, and a small pool of minor edits each month. Runs alongside any package above.
The full menu
Every package above is built from these four. Already know what you need? Quote a reference code directly.
Web Development
Custom-built marketing and business sites — multi-page brand sites, landing pages, and local business presence. Hand-coded, no templates.
Software & Automation
Python scripts, trading EAs, n8n workflows, Telegram bots, and AI API integrations — production systems that run unattended and report on themselves.
Design
Logo and brand asset kits, social and marketing design, and print-on-demand product concepts — one identity, applied everywhere.
App & Software Development
Booking engines, payment flows, admin dashboards, and member portals — full applications built to run a business, not just present one.
Start with the problem.
Before choosing a framework, database, or API, I want to understand what the system actually needs to accomplish.
Understand
I map the business requirements, users, workflows, and constraints before deciding what needs to be built.
Design
I turn the requirements into a practical technical and visual structure — from user journeys and page architecture to databases and integrations.
Build
Development, integration, testing, and iteration happen together, keeping the system coherent instead of passing pieces between separate teams.
Deploy
I configure the infrastructure, domains, databases, environment variables, and deployment pipeline needed to get the system into production.
Refine
Real-world use exposes things planning can't. I use testing, feedback, and actual system behaviour to remove friction after launch.
Tools are chosen for the problem — not the other way around.
I'm Ric — a solo developer and technical builder based in London.
I started building software to solve my own problems. That grew into UMNi, then PsyTectrics, alongside commercial projects for other businesses — the kind of range that's usually split across an agency's departments, run instead by one person who actually does the work.
Today I work across software, web development, automation, and infrastructure, with a particular interest in systems where different technologies have to work together. I like understanding the whole picture — not just the interface, not just the code, the system.
- Based: London, UK
- Studio: Ric-Lee Digital
- Response time: within 24 hours, working days
- Delivery: direct — no subcontracting, no markup
Have a problem that needs building?
If you already know what you need, tell me. If you only know that something in the business is inefficient, repetitive, or unnecessarily manual, that's fine too — I'll help turn the problem into something concrete. All enquiries read and answered personally.
- Based in — London, UK
- Reference codes — RL-01 to RL-04